The Elegant Genesis of TruStyle: Crafting Timeless Visions
Author:
Alex See
Publishing Date:
Oct 31, 2025

TruStyle jewelry origins trace back to the vibrant streets of Hong Kong in 1993. Katy Sit founded a modest one-woman workshop after studying fashion in Japan. Her family endured hardships, selling beaded necklaces in Mong Kok to make ends meet. At 21, Katy channeled her experiences into creating mixed-media pieces. She blended glass beads, crystals, leather, and wire. These designs celebrated unique individuality from the start.
The journey deepened in 1992 during the Olympics. Katy's father crafted simple necklaces for survival. This humble beginning inspired her. Upon returning home, she invested savings in a small retail shop. TruStyle was born. By 1998, it transformed into a wholesale operation. Handcrafted artisan jewelry gained traction. In 2002, a dedicated casting and handmade workshop emerged. This integration marked a pivotal shift toward an atelier manufacturer.
Leadership evolved in 2017. Katy passed the reins to her brother, Alex See. With a biochemistry degree, Alex joined in 2009. He infused scientific precision into creative processes. Under his guidance, TruStyle emphasized efficiency, inclusivity, and sustainable practices. As a ceramic sculptor, Alex exhibits emotionally driven art. This artistic depth enriches designs. He champions people-first values and LGBTQ+ advocacy. Co-founding Hong Kong's first inclusive queer choir reflects his commitment.
Today, TruStyle embodies flexibility and passion. We adapt to market shifts. Our R&D team scouts innovative materials daily. Pieces become vintage-worthy treasures. We support brands in retail and wholesale expansion. From low-volume orders to multi-season programs, growth follows. We extend categories, leveraging apparel success. Jewelry mirrors key styles, boosting customer value.
What sets us apart? Intention and precision. Brands choose us for trust and substance. We fill gaps for those without internal teams. Efficient processes save time. Flexible standards suit diffusion lines to premium collections. Low-impact materials align with sustainability goals. Quality reigns supreme. Advanced constructions tackle challenges, from mechanics to mixed media.
Our numbers speak volumes. Thirty years of experience. Fifteen-day sampling. Five-day CAD rendering. Over 20 million USD annual turnover in jewelry. One hundred fifty strategic partners. Twenty percent organic growth yearly. Forty-five-day production. Clients span thirty-plus countries. Positioning ranges from ready-to-wear to bridge.
All designs customize to your vision. We create collections that echo your brand. Let's explore scaling with consistency. Translate identity into crafted products. Implement new categories seamlessly. Build seasons together.
Milestones defining TruStyle jewelry origins:
1993: Katy launches as solo artisan.
1998: Pivots to wholesale excellence.
2002: Establishes specialized workshops.
2017: Alex leads innovative expansion.
This legacy fuels resilience. We invite collaboration. Elevate your visions with purpose.

