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Design-led private label jewelry for brands that expect more.

The jewelry partner behind 30 years of fashion brands.

The jewelry partner behind 30 years of fashion brands.

The jewelry partner behind 30 years of fashion brands.

 Italian quality.

 Italian quality.

Chinese efficiency.

working as one.

working as one.

A team that makes creating your vintage-worthy collection straightforward.

More About us

For more than three decades, TruStyle has done one thing: help fashion brands build jewelry collections they're proud of. Not as a factory that fills orders and moves on, but as a design partner who understands what it takes to put the right piece on the right customer.

Since 1993, we've worked with brands across every tier of the market: Ralph Lauren, Harrods, Zimmermann, Hollister, Mimco, Disney, Country Road, and Fiorelli. Each relationship started the same way. A brand needed a collection that felt considered, looked premium, and arrived on time.

That's still what we do.

Experience TruStyle

our services

Our Process
Our Process
Sustainability
Private Label
Cad Design
Sampling Production

Experience TruStyle

collections

Custom Fashion Jewelry
Custom Fashion Jewelry
Metal Clutch
Body Jewelry
Rings and Bangles
Hardware
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Two women laughing at work

Design-led, from concept to delivery

We work the way the best manufacturers in Italy do, with genuine design intent. Our in-house team doesn't wait for a complete brief. We bring trend research, material ideas, and prototypes to the table. If you arrive with a mood board and a direction, we'll move. If you arrive with a napkin sketch, we'll work with that too.

What we don't do is accept a purchase order and disappear. Every collection we make is built around a conversation, and that conversation stays open until delivery.

Design-led, from concept to delivery

We work the way the best manufacturers in Italy do, with genuine design intent. Our in-house team doesn't wait for a complete brief. We bring trend research, material ideas, and prototypes to the table. If you arrive with a mood board and a direction, we'll move. If you arrive with a napkin sketch, we'll work with that too.

What we don't do is accept a purchase order and disappear. Every collection we make is built around a conversation, and that conversation stays open until delivery.

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A range worth exploring

Our catalogue spans fashion jewelry (earrings, necklaces, rings, bracelets, bangles) and metal clutches. Styles are added quarterly, developed to sit ahead of the market rather than respond to it. Sustainable materials are built into the process: recycled brass, biodegradable acetate, apple skin leather, responsibly sourced pearls. Because the brands we work with increasingly need to stand behind what they make.

Over 200 styles. Available to approved trade accounts.

The part most suppliers won't tell you

The most common complaint we hear from brands who've switched manufacturers: the quote changed, the timeline slipped, and nobody said anything until it was too late.

We're not perfect. Production is complex and challenges happen. What we commit to is being straightforward when they do. You'll know what's happening and why. That honesty is what keeps brands working with us season after season.

Based in Hong Kong.

Working globally.

Our studio is in Hong Kong. Our production partners are across Asia. Our clients are everywhere. If you're a ready-to-wear or diffusion brand looking for a jewelry partner that brings ideas, keeps its word, and makes the process feel manageable, you're in the right place.

Hotel interiors

We want to meet you!

We’d love to hear from you and to help you grow your brand with our unique jewelry collections.

BOOK A MEETING HERE

Hotel interiors

We want to meet you!

We’d love to hear from you and to help you grow your brand with our unique jewelry collections.

BOOK A MEETING HERE

Hotel interiors

We want to meet you!

We’d love to hear from you and to help you grow your brand with our unique jewelry collections.

BOOK A MEETING HERE